The key to creating aspiration, he said, lay in explaining omega replica watches swiss movement uk‘s emphasis on quality, in particular its quest for greater accuracy. “It’s time to prove to consumers that what they’re buying has a high value in terms of technology and to explain why they’re paying such a high price. We’re […]
While many watch brands are gearing up for next week’s SIHH in Geneva, others are looking ahead to the even larger Baselworld show in March. Among the latter group is Omega, which this week offered a sneak preview of two of the new models it will launch at Baselworld 2017: the Omega Speedmaster 38 mm […]
Omega has a long history of collaboration with the International Olympic Committee and has been the official timekeeper of Olympic Games for more than 80 years. This will once again be the case at the approaching event in Rio de Janeiro. As it is customary, Omega has prepared special models to mark the occasion. There […]
In November 2013, a luxury conglomerate invited me to take part in a small focus-group interview for its prestige top fake watch brands—makers whose entry-level watches begin at about $200. The questions centered on a competing brand, Omega, rather than their own timepieces. I was taken aback. Omega was for decades considered an entry-level luxury […]